Mencion Honorifica VI

Excerpts from: MY OUTSOURCED LIFE (a true account by AJ Jacobs, editor-at-large at ESQUIRE magazine).

It began a month ago. I was midway through "The World is Flat", the bestseller by Tom Friedman. I like Friedman, despite his puzzling decision to wear a mustache. His book is all about how outsourcing to India and China is not just for tech support and carmakers but is poised to transform every industry in America, from law to banking to accounting. CEOs are chopping up projects and sending the lower-end tasks to strangers in cubicles ten time zones away. And it's only going to snowball; America has not yet begun to outsource.

I don't have a corporation; I don't even have an up-to-date business card. I'm a writer and editor working from home, usually in my boxer shorts or, if I'm feeling formal, my penguin-themed pajama bottoms. Then again, I think, why should Fortune 500 firms have all the fun? Why can't I join in on the biggest business trend of the new century? Why can't I outsource my low-end tasks? Why can't I outsource my life?

The next day I email Brickwork, one of the companies Friedman mentions in his book. Brickwork — based in Bangalore, India — offers "remote executive assistants," mostly to financial firms and health-care companies that want data processed. I explain that I'd like to hire someone to help with Esquire-related tasks — doing research, formatting memos, like that. The company's CEO, Vivek Kulkarni, responds: "It would be a great pleasure to be talking to a person of your stature." Already I'm liking this. I've never had stature before. In America, I barely command respect from a Bennigan's maître d', so it's nice to know that in India I have stature.

A couple of days later, I get an email from my new "remote executive assistant."

- "Dear Jacobs,
My name is Honey K. Balani. I would be assisting you in your editorial and personal job. . . . I would try to adapt myself as per your requirements that would lead to desired satisfaction".

Desired satisfaction. This is great. Back when I worked at an office, I had assistants, but there was never any talk of desired satisfaction. In fact, if anyone ever used the phrase "desired satisfaction," we'd all end up in a solemn meeting with HR.

...

I go out to dinner with my friend Misha, who grew up in India, founded a software firm, and subsequently became nauseatingly rich. I tell him about Operation Outsource. "You should call Your Man in India," he says. Misha explains that this is a company for Indian businessmen who have moved overseas but who still have parents back in New Delhi or Mumbai. YMII is their overseas concierge service — it buys movie tickets and cell phones and other sundries for the abandoned moms.

Perfect. This could kick my outsourcing up to a new level. I can have a nice, clean division of labor: Honey will take care of my business affairs, and YMII can attend to my personal life — pay my bills, make vacation reservations, buy stuff online. Happily, YMII likes the idea, and just like that the support team at Jacobs Inc. has doubled.

...

Honey has completed her first project for me: research on the person Esquire has chosen as the Sexiest Woman Alive. I've been assigned to write a profile of this woman, and I really don't want to have to slog through all the heavy-breathing fan Web sites about her. When I open Honey's file, I have this reaction: -America is fucked-. There are charts. There are section headers. There is a well-organized breakdown of her pets, measurements, and favorite foods (e.g., swordfish). If all Bangalorians are like Honey, I pity Americans about to graduate college. They're up against a hungry, polite, Excel-proficient Indian army.

...

In fact, in the next few days, I outsource a whole mess of online errands to Asha: paying my bills, getting stuff from drugstore.com, finding my son a Tickle Me Elmo. (Actually, the store was out of Tickle Me Elmos, so Asha bought a Chicken Dance Elmo — good decision.) I had her call Cingular to ask about my cell-phone plan. I'm just guessing, but I bet her call was routed from Bangalore to New Jersey and then back to a Cingular employee in Bangalore, which makes me happy for some reason.

...

IT'S THE FOURTH morning of my new, farmed-out life, and when I flip on my computer, my email in-box is already filled with updates from my overseas aides. It's a strange feeling having people work for you while you sleep. Strange, but great. I'm not wasting time while I drool on my pillow; things are getting done.

...

Honey is my protector. Consider this: For some reason, the Colorado Tourism Board emails me all the time. (Most recently, they informed me about a festival in Colorado Springs featuring the world's most famous harlequin.) I request that Honey gently ask them to stop with the press releases. Here's what she sent:

- "Dear All,
Jacobs often receives mails from Colorado news, too often. They are definitely interesting topics. However, these topics are not suitable for 'Esquire.'

Further, we do understand that you have taken a lot of initiatives working on these articles and sending it to us. We understand. Unfortunately, these articles and mails are too time consuming to be read.

Currently, these mails are not serving right purpose for both of us. Thus, we request to stop sending these mails.

We do not mean to demean your research work by this.

We hope you understand too.

Thanking you,

Honey K B"

That is the best rejection notice in journalism history. It's exceedingly polite, but there's a little undercurrent of indignation. Honey seems almost outraged that Colorado would waste the valuable time of Jacobs.

Along the same lines, Honey wrote a complaint letter to American Airlines for me; the flight I recently took offered only shrimp for dinner, a dish I don't eat. "Since it has caused such an inconvenience, I demand reimbursement," she wrote. Don't mess with Honey.

Incidentally, Honey and Asha don't know about each other. I'm constantly worried about getting busted for my infidelities, for my life of outsourcer bigamy. What if they run into each other at the Bangalore hardware store? What if I call Asha "Honey" and she thinks I'm hitting on her?

...

I decide to test the next logical relationship: my marriage. These arguments with my wife are killing me — partly because Julie is a much better debater than I am. Maybe Asha can do better:

- "Hello Asha,
My wife got annoyed at me because I forgot to get cash at the automatic bank machine. . . . I wonder if you could tell her that I love her, but gently remind her that she too forgets things — she has lost her wallet twice in the last month. And she forgot to buy nail clippers for Jasper.
AJ"

I can't tell you what a thrill I got from sending that note. It's pretty hard to get much more passive-aggressive than bickering with your wife via an email from a subcontinent halfway around the world.

The next morning, Asha CC'd me on the email she sent to Julie.

- "Julie,
Do understand your anger that I forgot to pick up the cash at the automatic machine. I have been forgetful and I am sorry about that.
But I guess that doesn't change the fact that I love you so much. . . .
Love
AJ
P. S. This is Asha mailing on behalf of Mr. Jacobs."

As if that weren't enough, she also sent Julie an e-card. I click on it: two teddy bears embracing, with the words "Anytime you need a hug, I've got one for you. . . . I'm sorry."

Damn! My outsourcers are too friggin' nice! They kept the apology part but took out my little jabs. They are trying to save me from myself. They are superegoing my id. I feel castrated.

Julie, on the other hand, seems quite pleased: "That's nice, sweetie. I forgive you."

...

DESPITE THREE WEEKS with my support team, I'm still stressed. Perhaps it's the fault of Chicken Dance Elmo, whom my son loves to the point of dry humping, but who is driving me slowly insane. Whatever the reason, I figure it's time to conquer another frontier: outsourcing my inner life.

First, I try to delegate my therapy. My plan is to give Asha a list of my neuroses and a childhood anecdote or two, have her talk to my shrink for fifty minutes, then relay the advice. Smart, right? My shrink refused. Ethics or something. Fine. Instead, I have Asha send me a meticulously researched memo on stress relief. It had a nice Indian flavor to it, with a couple of yogic postures and some visualization.

This was okay, but it didn't seem quite enough. I decided I needed to outsource my worry. For the last few weeks I've been tearing my hair out because a business deal is taking far too long to close. I asked Honey if she would be interested in tearing her hair out in my stead. Just for a few minutes a day. She thought it was a wonderful idea. "I will worry about this every day," she wrote. "Do not worry."

The outsourcing of my neuroses was one of the most successful experiments of the month. Every time I started to ruminate, I'd remind myself that Honey was already on the case, and I'd relax. No joke — this alone was worth it